Digital Maketing Glossary

A

A/B Testing

A method of comparing two versions of a webpage, email, or ad to see which performs better. For instance, you might test different headlines or images to determine what drives more sales or clicks. Tools: Optimizely, VWO

AI Assistant

A virtual assistant powered by AI that helps businesses with customer support, scheduling, and marketing automation. Tools: Google Assistant, Amazon Alexa

Affiliate Marketing

A marketing model where a business rewards affiliates (marketers) for driving traffic or sales to their website through the affiliate’s promotional efforts. Tools: ShareASale, CJ Affiliate

AI Marketing

The use of artificial intelligence to automate tasks like data analysis, content creation, and targeting in marketing campaigns. Tools: Marketo, Salesforce AI

AI-Powered Analytics

The use of artificial intelligence to analyze data more efficiently, spotting trends and patterns in customer behavior that humans may miss. Tools: Clickmagick, Google Analytics, HubSpot, Piwik PRO

AI Sales Agent

An AI-powered tool that interacts with customers, answers their queries, and helps close sales by personalizing the user experience. Tools: Drift, Conversica

Algorithm

A set of rules or calculations used by search engines to rank web pages in search results.

Analytics

The systematic computational analysis of data or statistics. In digital marketing, it refers to the collection, measurement, and analysis of data to understand user behavior. Tools: Clickmagick, Google Analytics, Adobe Analytics

Article Marketing

A content marketing strategy where articles are written to promote a business or product and improve SEO. Tools: Medium, HubPages

Augmented Reality Marketing

The use of AR technology in marketing to create immersive experiences that engage customers. Tools: Spark AR, Snapchat.

Autoresponder

A feature in email marketing platforms that automatically sends out pre-written emails when triggered by certain actions (e.g., signing up for a newsletter). Tools: Mailchimp, ActiveCampaign

B

B2B Marketing (Business-to-Business

Marketing products or services to other businesses rather than directly to consumers. Tools: LinkedIn Ads, HubSpot

B2C Marketing (Business-to-Consumer)

Marketing products or services directly to consumers. Tools: Facebook Ads, Google Ads

Behavioral Marketing

A strategy that uses data on consumer behavior (such as website activity) to
create personalized marketing campaigns. Tools: Google Analytics, Segment

Behavioral Targeting

Using data about how users interact with websites or apps to show them relevant ads or content. AI can enhance this by predicting what users are likely to do next. Tools: Google Ads, AdRoll

Blog Marketing

Using blogs to generate interest in products, build a following, and improve SEO for businesses. Tools: WordPress, Medium

Bounce Rate

The percentage of visitors who navigate away from a site after viewing only one page. A high bounce rate may indicate that the content is not relevant or engaging.

Bots

Automated software programs that can perform tasks like answering customer questions or sending reminders. AI-powered bots are increasingly used for customer support and marketing.
Tools: Drift, Intercom

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand, often measured through surveys or social media engagement.

Brand Marketing

A marketing strategy focused on building brand awareness and loyalty rather than direct sales. Tools: Canva, Hootsuite

C

Cause Marketing

A partnership between a for-profit business and a nonprofit organization that promotes both a product and a social cause. Tools: Benevity, GlobalGiving

Chatbots

AI-powered software that simulates human conversation, often used to answer customer queries, guide purchases, or provide 24/7 support. Tools: ManyChat, Tidio

Chatbot Marketing

Using chatbots to engage website visitors, answer questions, and guide users toward purchases. Tools: Intercom, Drift

Click-Through

The action of clicking on a digital ad or link that takes the user to a different webpage.

Click-Through Rate (CTR)

The ratio of users who click on an ad or link to the number of total users who viewed it, used to measure ad effectiveness. Tools: Google Ads, SEMrush

Community Marketing

Building and engaging a community around a brand to foster loyalty and word-of-mouth marketing. Tools: Facebook Groups, Reddit

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience. Tools: HubSpot, Buffer

Content Syndication

The process of republishing content on third-party platforms to reach a broader audience. Tools: Outbrain, Taboola

Conversational Commerce Marketing

The practice of using messaging apps or voice assistants to communicate directly with customers during their purchase journey. Tools: Drift, Tidio

Conversion Rate

The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter, divided by the total number of visitors.

Conversion Rate Optimization (CRO)

The process of improving your website or ads to increase the percentage of visitors who take desired actions, like making a purchase or signing up. AI tools can suggest changes based on user behavior. Tools: Unbounce, Hotjar

Customer Relationship Management (CRO)

Software that helps businesses manage customer interactions, support, and sales. Tools: Salesforce, Zoho CRM

Customer Data Platform (CDP)

A system that collects and unifies data from various customer touchpoints (emails, social media, etc.) into one place for better marketing insights and strategies. Tools: Segment, Tealium

D

Data-Driven Marketing

Marketing strategies based on analyzing customer data to make decisions. AI helps automate this process, making insights more accessible. Tools: HubSpot, Marketo

Digital Advertising

Online ads displayed on websites, social media, search engines, and more to promote products or services. Tools: Google Ads, Facebook Ads

Digital Marketing

The promotion of products or brands via electronic media, primarily on the Internet.

Direct Marketing

Marketing that involves direct communication with consumers, often via email, SMS, or postal mail. Tools: Mailchimp, Sendinblue

Display Advertising

A form of online advertising that involves visually displaying ads on websites, apps, or social media platforms.

Drip Marketing

A series of pre-scheduled emails sent automatically to prospects over time based on their interactions with a brand. Tools: ActiveCampaign, Mailchimp

Dropship Marketing

A marketing approach where businesses sell products without holding inventory; orders are fulfilled by third-party suppliers. Tools: Shopify, Oberlo

Dynamic Content

Content (emails, ads, websites) that changes based on the user’s behavior, preferences, or demographics. AI and automation make it easier to create personalized experiences. Tools: ActiveCampaign, Mailchimp

E

eBook Marketing

Promoting products, services, or a brand through downloadable eBooks. Tools: Amazon Kindle Direct, Smashwords

eCommerce

The buying and selling of goods and services online. Tools: Shopify, WooCommerce

eCourse Marketing

Using online courses to educate customers and promote related products or services. Tools: Teachable, Thinkific

Email Marketing

A digital marketing strategy that uses email to send advertisements, request business, or solicit sales.

Email Marketing Automation

Automating email campaigns based on user behavior, like sending a welcome email after someone subscribes or a discount after they abandon their cart. Tools: Mailchimp, Sendinblue

Engagement

Any interaction a customer has with your brand (likes, shares, comments, clicks). AI can predict and influence engagement by personalizing content.
Tools: Buffer, Sprout Social

Engagement Rate

A metric that measures the level of interaction (likes, shares, comments) a piece of content receives relative to the number of followers or views.

Event Marketing

Promoting products or services through organized events, either in-person or virtual. Tools: Eventbrite, Zoom

Experiential Marketing

Creating memorable, immersive experiences for customers that connect them with a brand on a deeper level. Tools: SnapAR, Event apps

F

Facebook Ads Automation

Automated tools that help businesses manage, optimize, and analyze their Facebook advertising campaigns, reducing manual effort. Tools: AdEspresso, Hootsuite Ads

Facebook Marketing

Using Facebook’s tools and platforms to promote a product or service.
Tools: Facebook Ads, Facebook Business Suite

Fiverr Gigs Marketing

Leveraging Fiverr’s marketplace of freelance services to find professionals who can assist with various aspects of digital marketing. Tools: Fiverr

Funnel

A marketing model that maps out the journey a customer takes from awareness to purchase. AI can optimize this journey by guiding customers through personalized recommendations. The path a consumer takes from being a prospective customer to making a purchase. It usually consists of stages: awareness, interest, decision, and action. Tools: ClickFunnels, GoHighLevel

G

Geotargeting

Delivering content or ads based on a user’s geographic location. AI improves accuracy and relevance in these campaigns.
Tools: Google Ads, Facebook Ads

Geotargeting / Location-Based Marketing

Marketing that uses geographic data to deliver more relevant ads or content to users based on their location. Tools: Google Ads, Foursquare

Google Ads

An online advertising platform where businesses can create ads that appear on Google search results and its advertising network.

Growth Hacking

Strategies aimed at rapid growth, typically by using creative marketing techniques and automation to increase user acquisition or revenue. AI helps in scaling efforts quickly.
Tools: GrowthBar, BuzzSumo

Guerilla Marketing

Unconventional marketing strategies that rely on creativity, surprise, and engagement to promote a product or service with minimal budget.
Tools: Canva, Social Media

H

Hashtag

A word or phrase preceded by a hash sign (#) used on social media to categorize content and make it discoverable.

Heatmaps

Visual representations of how users interact with a webpage, showing where they click, scroll, or spend the most time. AI tools can analyze this behavior and suggest improvements. Tools: Crazy Egg, Hotjar

Hyper-Personalization

An advanced form of personalization where AI and real-time data create highly tailored content, recommendations, and experiences for individual users. Tools: Dynamic Yield, Algolia

I

Impressions

The number of times an advertisement is displayed, regardless of whether it was clicked or not.

Inbound Marketing

A strategy that attracts customers by creating valuable content tailored to their needs, pulling them toward a brand. Tools: HubSpot, SEMrush

Influencer Marketing

A marketing strategy that involves partnering with influencers—individuals who have a large following and influence over potential customers—to promote products or services. Tools: AspireIQ, Upfluence

Intent-Based Marketing

Using AI to understand a user’s intent based on their actions, enabling more relevant ads or content. Tools: Drift, 6sense

Interactive Marketing

Engaging potential customers with interactive content like quizzes, polls, and AR experiences. Tools: Typeform, SnapAR

J

JavaScript

A programming language commonly used in web development to create interactive effects within web browsers.

Journey Mapping

A visual representation of the steps a customer takes when interacting with your brand. AI helps optimize and personalize these journeys in real-time.
Tools: Salesforce, Pendo

K

Keyword

A specific word or phrase that users enter into search engines. Keywords are critical for SEO and content marketing strategies.

Keywords Marketing

Using specific keywords in ads and content to improve visibility in search results. Tools: Google Keyword Planner, Ahrefs

Keyword Research

Finding the best words or phrases that potential customers use to search for products or services. AI tools can automate this research and find opportunities competitors may miss. Tools: SEMrush, Ahrefs

Key Performance Indicators (KPI)

Metrics used to evaluate the success of a campaign or strategy. AI tools can help monitor KPIs in real-time and suggest improvements. Tools: Google Analytics, Klipfolio

L

Landing Page

A standalone web page designed specifically for a marketing or advertising campaign, aimed at converting visitors into leads or customers.

Lead Scoring

A system to rank potential customers based on how likely they are to make a purchase. AI helps refine this by analyzing behaviors and data points.
Tools: Salesforce, HubSpot

Link Building

The process of acquiring hyperlinks from other websites to your own to improve search engine rankings.

List Building

The process of collecting email addresses from potential customers to market to
them through email campaigns. Tools: Mailchimp, ConvertKit

Lookalike Audiences

A feature that allows advertisers to find new customers by targeting people who are similar to their existing audience. AI improves the accuracy of this targeting. Tools: Facebook Ads, Google Ads

Loyalty Marketing

Strategies aimed at encouraging repeat customers through rewards programs, special offers, and personalized content. Tools: Smile.io, LoyaltyLion

M

Machine Learning

A type of AI that allows systems to learn and improve from experience without being explicitly programmed. In digital marketing, it’s used to optimize ads, content, and customer experiences. Tools: Google AI, IBM Watson

Market Segmentation

The process of dividing a target market into smaller, more defined categories based on specific characteristics.

Marketing Automation

Using software to automate repetitive marketing tasks, such as sending emails, posting on social media, or managing ad campaigns. AI enhances automation by making it more personalized. Tools: ActiveCampaign, Marketo

Metrics

Measurements used to assess the performance of marketing campaigns and strategies.

Multichannel Marketing

A strategy that integrates multiple platforms (social media, email, SEO, etc.) to reach and engage customers. Tools: HubSpot, Marketo

N

Newsletter Marketing

Sending regular email newsletters to subscribers with updates, offers, or valuable content to engage and nurture customers. Tools: Beehiiv, Aweber, Getresponse

Neuromarketing

A field of marketing that uses neuroscience to understand consumer behavior and improve the effectiveness of campaigns. Tools: Nielsen, Affectiva

Niche Marketing

Targeting a specific, well-defined segment of the market with specialized products or services.

Nurture Campaigns

Automated email campaigns that provide valuable information to leads over time to help them move through the sales funnel. AI improves personalization in these campaigns. Tools: HubSpot, ActiveCampaign

O

Omnichannel Marketing

A strategy where businesses provide a seamless experience across multiple channels (social media, email, website, etc.). AI helps unify these channels for a more consistent customer journey. Tools: Omnisend, Klaviyo

Onlinejobs.ph

A platform that connects businesses with remote Filipino workers for outsourcing digital marketing tasks.

Optimization

The process of improving aspects of your marketing efforts (ads, websites, emails) to increase performance. AI tools can suggest optimizations in real-time based on data.
Tools: Google Optimize, SEMrush

Outbound Marketing

Traditional marketing strategies that push messages out to customers through ads, direct mail, or telemarketing. Tools: Salesforce, HubSpot

Outsourcing

Hiring third-party companies or freelancers to handle certain marketing tasks, often for cost efficiency. Tools: Fiverr, Upwork

P

Partnership Marketing

Collaborating with other companies or influencers to co-promote products or services for mutual benefit. Tools: PartnerStack

Pay-Per-Click (PPC)

A digital advertising model where advertisers pay a fee each time one of their ads is clicked.

Pay-Per-Click (PPC) Marketing

See PPC (Pay-Per-Click) Marketing.

Pay Per View (PPV)

An advertising model where advertisers pay each time their ad is viewed, often
used in video marketing. Tools: YouTube, Facebook Video Ads

Personalization

The process of tailoring content, ads, or experiences to individual users based on their preferences, behavior, or data. AI makes hyper-personalization possible at scale. Tools: Dynamic Yield, Evergage

Personalized Marketing

Tailoring marketing messages to individual customers based on their behavior, preferences, or past interactions. Tools: Dynamic Yield, Segment

Performance Marketing

A results-driven strategy where advertisers pay based on specific actions
(clicks, sales) rather than impressions. Tools: Impact, CJ Affiliate

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. Tools: Google Cloud AI, IBM Watson

Proximity Marketing

Delivering ads or content to potential customers based on their physical proximity to a business or event. Tools: Foursquare, Estimote

Q

Qualified Lead

A lead who has been identified as having a higher likelihood of converting into a customer based on specific criteria.

QR Code

A type of barcode that stores information, which can be scanned and read using a smartphone camera. Often used in marketing campaigns to direct users to websites or promotions.

R

Remarketing (Retargeting)

A strategy where ads are shown to users who have already visited your site or taken some action. AI can help show more relevant ads based on user behavior. Tools: Google Ads, AdRoll

Reseller Marketing

Marketing products that a business has purchased from a supplier for resale, often through affiliate or dropshipping models.

Retail Marketing

Strategies focused on promoting products and driving traffic to retail stores, both physical and online.

Return on Investment (ROI)

A performance measure used to evaluate the efficiency or profitability of an investment, such as a marketing campaign.

Retargeting

See Remarketing.

S

SaaS Marketing

Marketing strategies focused on promoting software-as-a-service products. Tools: HubSpot, Marketo

Sales Funnel

The journey potential customers go through before making a purchase, from awareness to action. AI tools can optimize each stage of the funnel. Tools: ClickFunnels, HubSpot

Sales Funnel Builder

Software tools that help businesses create and optimize sales funnels to guide potential customers toward making a purchase. Tools: ClickFunnels, Leadpages

Search Engine Marketing (SEM)

The practice of marketing a business using paid advertisements that appear on search engine results pages.

Search Engine Optimization (SEO)

The process of optimizing a website to rank higher in search engine results pages (SERPs).
Tools: SEMrush, Moz

Segmentation

Dividing a target audience into smaller groups based on specific criteria (such as demographics or behavior) for more targeted marketing.

Sentiment Analysis

The process of using AI to analyze text (such as social media comments or reviews) to determine whether the sentiment is positive, negative, or neutral.
Tools: MonkeyLearn, Lexalytics

Social Media Automation

The use of software tools to schedule, post, and analyze content on social media platforms. AI enhances this by predicting the best times to post or generating automatic responses. Tools: Hootsuite, Buffer

Social Media Marketing

Using social media platforms to promote products, engage customers, and drive traffic to a website. Tools: Hootsuite, Buffer

Split Testing

See A/B Testing.

Sponsorship Marketing

A strategy where a brand supports an event, activity, or organization to increase brand awareness and loyalty.

Subscriber

Someone who has opted in to receive emails or other communications from your brand.

T

Target Audience

A specific group of people identified as the intended audience for a marketing campaign.

Telemarketing

Marketing via telephone to potential customers, often used in B2B or direct sales.
Tools: CallHippo, RingCentral

Tracking Pixel

A small piece of code placed on a website or email that tracks user behavior, like how many people open an email or click on an ad.

Traffic

The number of visitors to a website or app.

Triggered Emails

Automated emails sent based on specific user actions, such as abandoning a shopping cart or signing up for a newsletter. AI can suggest optimal timing for these emails. Tools: Mailchimp, Klaviyo

U

User Experience (UX)

The overall experience a user has when interacting with a website or app, including how easy or enjoyable it is to use.

User-Generated Content (UGC)

Content created by users or customers, such as reviews, social media posts, or photos, often used by brands to build trust and authenticity. Tools: Yotpo, TINT

User-Generated Content (UGC) Marketing

A marketing method using content created by users, such as reviews, photos, or social media posts, to promote a product or brand. Tools: Yotpo, TINT

V

Video Marketing

A digital marketing strategy that involves using video content to promote a product or service.
Tools: Wistia, Vidyard

Viral Marketing

A strategy that encourages users to share content organically, leading to exponential growth in visibility.

Voice Search Optimization

The process of optimizing a website or app for voice search queries. AI tools help analyze voice data and predict how users search through voice commands.
Tools: SEMrush, Moz

W

Webinar

An online seminar or workshop where a host presents information to an audience. AI tools can help personalize the experience and follow up with attendees. Tools: Zoom, GoToWebinar

Webinar Marketing

A method of marketing by promoting products or services through educational or
informative webinars. Tools: Zoom, GoToWebinar

Website Optimization

The process of improving various aspects of a website to increase traffic, conversions, and user experience. Tools: Google Optimize, Unbounce

White Label Marketing

Rebranding and selling another company’s products or services as your own. Tools: Vendasta, GoHighlevel

White Paper

A detailed report on a specific topic, often used in B2B marketing to provide valuable insights and generate leads.

X

XML Sitemap:
A file that lists all the pages on a website, which helps search engines crawl and index the site more effectively.

Y

YouTube Marketing:
Using YouTube to promote a product, service, or brand through video content and ads.
Tools: TubeBuddy, VidIQ

Yield:
In marketing, yield refers to the total number of conversions (such as purchases or sign-ups) compared to the total audience reached.

Z

Zero-Click Search:
A search result where the answer appears directly at the top of the search engine results page (SERP), meaning users don’t have to click any further.

This list provides comprehensive definitions and tools for each term, helping users understand digital marketing better. Feel free to add more terms if needed or modify any explanations!