ANALYTICS

What is Analytics?

Analytics is the process of collecting, examining, and interpreting data to gain insights and make informed decisions. In marketing, it helps businesses understand customer behavior, track campaign performance, and adjust strategies based on data.

Examples:

• Google Analytics: Tracks website visitors, showing metrics like the number of users, their locations, and how they interact with the website.
• Email Marketing Analytics: Tools like Mailchimp offer insights into open rates, click-through rates, and conversions, helping businesses measure the effectiveness of their email campaigns.

Why Analytics is Important?

Analytics allows businesses to optimize their efforts by understanding what works and what doesn’t, resulting in improved performance and better decision-making.