ANALYTICS & REPORTING

What is Analytics and Reporting?

Analytics and Reporting involve collecting and analyzing data from marketing campaigns to measure performance, identify trends, and inform future marketing strategies.

Examples of Analytics and Reporting Metrics:

1. Open Rate: The percentage of recipients who opened an email.
2. Click-Through Rate (CTR): The percentage of recipients who clicked a link in an email or ad.
3. Conversion Rate: The percentage of visitors who completed a desired action, such as making a purchase.
4. ROI: The return on investment for a specific marketing campaign.

Why Analytics and Reporting are Important?

They provide insights into what’s working and what isn’t, allowing marketers to make data-driven decisions and optimize their strategies.

Available Analytics and Reporting Tools:

1. Google Analytics: Provides comprehensive web traffic and conversion data.
2. HubSpot: Offers detailed reporting on email, social, and website performance.
3. Tableau: Advanced data visualization and reporting tool.
4. Kissmetrics: Focuses on customer behavior analytics and reporting.