ARTIFICIAL INTELLIGENCE

What is Artificial Intelligence (AI)?

AI refers to technology that enables machines to simulate human intelligence to perform tasks like recognizing patterns, making decisions, and learning from data. Businesses use AI for a variety of purposes, such as automating customer service, analyzing big data, and personalizing customer experiences.

Examples:

• Chatbots: AI-powered bots that respond to customer inquiries in real time, often used by companies like H&M to assist with order tracking or product inquiries.
• Recommendation Engines: Platforms like Netflix and Amazon use AI to suggest movies or products based on past behaviors and preferences.

Why AI is Important?

AI allows businesses to automate tasks, provide personalized experiences, and analyze vast amounts of data efficiently, leading to cost savings, better decision-making, and enhanced customer satisfaction.