GLOSSARY
What is Behavioral Marketing?
Behavioral marketing uses data on customer actions (like website visits, clicks, and purchases) to deliver personalized content or ads. It tailors marketing efforts based on the individual’s behavior, making campaigns more relevant and effective.
Examples of Behavioral Marketing:
- Showing personalized ads to customers based on their browsing history.
- Sending cart abandonment emails when a customer leaves items in their online shopping cart.
- Recommending products on an eCommerce site based on past purchases.
Why Behavioral Marketing is Important?
It creates more personalized experiences for customers, which can lead to higher engagement, increased sales, and improved customer satisfaction.
Available Behavioral Marketing Tools:
- Google Analytics: Tracks user behavior on websites.
- Optimizely: A tool for A/B testing and personalizing user experiences.
- Segment: Helps businesses collect and manage customer data for better targeting