BRAND MANAGEMENT
What is Brand Management?
Brand management is the process of maintaining, improving, and upholding a brand’s image to ensure it’s seen positively by customers. This includes everything from logo design to customer interactions, all to create a strong, memorable brand.
Examples of Brand Management:
- Updating a company’s logo to stay relevant.
- Monitoring online reviews and responding to customer feedback.
- Consistently using the same fonts, colors, and tone in all marketing materials.
Why Brand Management is Important?
It helps create a lasting and positive impression of the business, builds customer trust, and sets the business apart from competitors.
Available Brand Management Tools:
- Brand24: Monitors online mentions of a brand across social media and websites.
- Sprout Social: Helps manage social media presence and brand reputation.
- Canva: A tool you can use for creating consistent brand visuals, graphics and even videos.