CALL TO ACTION (CTA)
What is a Call-to-action (CTA)?
A Call-to-Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter, downloading a guide, or making a purchase.
Examples of CTAs:
- “Sign Up Now”: Encourages users to create an account.
- “Download the Guide”: Prompts users to access free content in exchange for their contact information.
- “Get a Free Quote”: A call to request pricing information for a service.
- “Shop Now”: Encourages visitors to browse or buy products.
Why CTAs are Important?
CTAs guide visitors toward the next step in the sales process, increasing engagement and conversions.
Available CTA Tools:
- HubSpot: Includes tools for creating and tracking CTAs in marketing campaigns.
- OptinMonster: Helps businesses create effective, high-converting CTAs.
- Unbounce: Offers customizable CTAs as part of its landing page builder.
- Leadpages: Includes drag-and-drop CTA buttons for landing pages and funnels.