Conversion Rate Optimization (CRO)
What is Conversion Rate Optimization (CRO)?
CRO is the process of improving the effectiveness of a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase or signing up.
Examples of Conversion Rate Optimization:
- A/B Testing: Comparing two versions of a page to see which performs better.
- Improving User Experience (UX): Enhancing site navigation and design to make it easier for users.
- Optimizing Call-to-Action (CTA): Testing different CTAs to determine which ones drive conversions.
- Streamlining Forms: Reducing the number of fields in forms to make them easier to complete.
Why CRO is Important?
It maximizes the value of existing traffic by turning more visitors into leads or customers, improving overall marketing efficiency.
Available CRO Tools:
- Optimizely: A platform for A/B testing and personalization.
- Unbounce: A tool for creating optimized landing pages.
- Crazy Egg: Provides heatmaps and user tracking to understand user behavior.
- Google Optimize: A free tool for A/B testing and personalization.