CROSS-DEVICE TRACKING

What Is Cross-Device Tracking?

Cross-Device Tracking enables you to monitor user behavior across multiple devices, ensuring you understand how users interact with your campaigns on different platforms.

Examples of Cross-Device Tracking

  1. User Journey Analysis: Track how users navigate between mobile and desktop devices.
  2. Multi-Device Conversions: Monitor conversions that occur across different devices.
  3. Segmentation by Device: Analyze performance metrics based on device types.
  4. Attribution Modeling: Understand which devices play a role in driving conversions.

Why Cross-Device Tracking Is Important?

In today’s multi-device world, understanding user behavior across devices is crucial for creating cohesive marketing strategies and optimizing user experience.

Available Tools for Cross-Device Tracking

  1. ClickMagick Cross-Device Reports: Insights into how users interact with your links on various devices.
  2. Unified User Profiles: Create a comprehensive view of user behavior across devices.
  3. Integration with Analytics Platforms: Sync cross-device data with tools like Google Analytics.
  4. Custom Tracking Parameters: Set up tailored tracking for different devices.

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