CUSTOMER EXPERIENCE
What is Customer Experience?
Customer experience (CX) refers to the overall impression customers have after interacting with a company. It encompasses everything from visiting a website to speaking with customer service, and even using the product or service.
Examples of Customer Experience:
- A smooth, fast checkout process on an eCommerce site.
- Friendly and helpful customer support agents who solve issues quickly.
- Easy-to-navigate apps that improve the user’s journey.
Why Customer Experience is Important?
Great customer experience builds brand loyalty, encourages repeat business, and can turn customers into brand advocates who recommend your business to others.
Available Customer Experience Tools:
- Zendesk: A platform for managing customer support interactions.
- Qualtrics: A tool for measuring and improving customer experience.
- HubSpot CRM: Helps businesses manage customer relationships.