CUSTOMER JOURNEY MAPPING

What is Customer Journey Mapping?

Customer Journey Mapping is the process of visualizing the steps a customer takes from first becoming aware of your brand to post-purchase engagement, helping businesses understand and improve the customer experience.

Examples of Customer Journey Mapping Touchpoints:

  1. Awareness Touchpoints: Ads, blog posts, or social media.
  2. Consideration Touchpoints: Product comparisons, reviews, or case studies.
  3. Decision Touchpoints: Product demos, consultations, or pricing pages.
  4. Post-Purchase Touchpoints: Follow-up emails, customer support, or surveys.

Why Customer Journey Mapping is Important?

It helps businesses identify pain points and opportunities to improve customer experiences and optimize conversion rates.

Available Customer Journey Mapping Tools:

  1. Smaply: A tool designed for creating detailed customer journey maps.
  2. UXPressia: Provides a platform for journey mapping and persona development.
  3. Lucidchart: A visual tool that can be used to map customer journeys.
  4. HubSpot: Includes features for tracking and visualizing the customer journey.

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