CUSTOMER JOURNEY PATH

What is Customer Journey Path?

The Customer Journey Path is a simple way to describe how potential customers move through different stages before making a purchase. It shows the process of turning a visitor into a buyer, starting from when they first hear about a product to when they finally make a purchase, and even beyond to becoming a repeat customer.

Examples:

• Awareness Stage: A customer sees an ad for a product or service and learns about the brand.
• Interest Stage: They visit the website or read more information about the product, considering whether it fits their needs.
• Decision Stage: The customer decides to buy after comparing options or seeing special offers.
• Action Stage: They make the purchase and possibly become a loyal customer.

Why It’s Important: 

The Customer Journey Path helps businesses understand how to guide people from just being aware of a product to actually purchasing it. It ensures that companies provide the right information at each step to help potential customers make decisions easily and confidently.