CUSTOMER SEGMENTATION

What is Customer Segmentation?

Customer Segmentation is the process of dividing a customer base into distinct groups based on shared characteristics such as behavior, interests, demographics, or purchase history, allowing for more targeted marketing.

Examples of Customer Segmentation:

  1. Demographic Segmentation: Grouping customers by age, gender, or income level.
  2. Behavioral Segmentation: Dividing customers based on purchase habits or product usage.
  3. Geographic Segmentation: Segmenting customers by their location or region.
  4. Psychographic Segmentation: Categorizing customers by their lifestyle, values, or personality traits.

Why Customer Segmentation is Important?

It allows businesses to create more personalized and effective marketing strategies, increasing customer engagement and conversion rates.

Available Customer Segmentation Tools:

  1. HubSpot: Offers customer segmentation based on behavior, interests, and demographics.
  2. Klaviyo: A marketing automation platform that specializes in segmentation and personalization.
  3. ActiveCampaign: Provides advanced segmentation features based on customer interactions.
  4. Zoho CRM: Allows businesses to segment customers based on various criteria.

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