ECOMMERCE ANALYTICS

What is Ecommerce Analytics?

Ecommerce Analytics refers to the collection and analysis of data related to an ecommerce business’s website, sales, customer behavior, and marketing efforts to optimize performance and drive growth.

Examples of Ecommerce Analytics Metrics:

1. Conversion Rate: The percentage of website visitors who make a purchase.
2. Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer.
3. Cart Abandonment Rate: The percentage of users who add items to their cart but leave without purchasing.
4. Average Order Value (AOV): The average amount spent per transaction.

Why Ecommerce Analytics is Important?

It helps businesses understand customer behavior, identify trends, and make data-driven decisions to improve sales and marketing strategies.

Available Ecommerce Analytics Tools:

1. Google Analytics: A free tool for tracking website traffic and user behavior.
2. Kissmetrics: Provides detailed insights into customer behavior and marketing effectiveness.
3. Mixpanel: An analytics platform that focuses on user interactions within websites and apps.
4. Hotjar: A tool for understanding user behavior with heatmaps and session recordings.