EMAIL MARKETING

What is Email Marketing?

Email marketing is the practice of sending targeted messages to a list of subscribers to promote products, share news, or nurture customer relationships. It’s a vital tool in digital marketing.

Examples of Email Marketing Use Cases:

1. Newsletters: Sending weekly or monthly updates to subscribers.
2. Promotional Emails: Announcing sales or new product launches.
3. Abandoned Cart Emails: Reminding customers to complete their purchases.
4. Drip Campaigns: Automated email series to nurture leads over time.

Why Email Marketing is Important?

It allows businesses to directly engage with their audience, build relationships, and drive sales through personalized communication.

Available Email Marketing Tools:

1. Mailchimp: A popular platform for creating and automating email marketing campaigns.
2. ConvertKit: Designed for creators and entrepreneurs to grow their email lists.
3. ActiveCampaign: A tool for automating email marketing and managing customer relationships.
4. Klaviyo: An eCommerce-focused email marketing tool that integrates with online stores.