EMERGING TECHNOLOGIES IN MARKETING

What is Emerging Technologies in Marketing?

Emerging Technologies in Marketing refer to the use of new and innovative tech solutions, such as artificial intelligence (AI), augmented reality (AR), or blockchain, to enhance marketing strategies and customer engagement.

Examples of Emerging Technologies in Marketing:

  1. AI-Powered Chatbots: Automating customer support with AI chatbots.
  2. Augmented Reality (AR): Allowing customers to virtually try products before purchasing.
  3. Voice Search Optimization: Adapting marketing for smart assistants like Alexa or Google Home.
  4. Blockchain: Using blockchain to improve transparency and trust in digital advertising.

Why Emerging Technologies in Marketing are Important?

They allow businesses to stay ahead of trends, enhance personalization, and offer innovative ways to engage customers.

Available Emerging Technologies Tools:

  1. Drift: An AI chatbot for automating customer interactions.
  2. Zakeke: A platform for integrating AR and 3D product customizations.
  3. VoiceFlow: A tool for building voice experiences for Alexa and Google Assistant.
  4. IBM Watson: An AI tool for automating and analyzing marketing data.

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