What is Interaction Tracking?

Interaction Tracking refers to the process of recording and monitoring every point of communication between a business and its customers, such as emails, phone calls, and meetings, to improve relationship management and sales strategies.

Examples of Interaction Tracking:

1. Email Tracking: Recording when and how often a customer opens or responds to emails.
2. Call Logs: Keeping a record of phone conversations between sales reps and customers.
3. Website Activity: Tracking customer behavior on your website, such as pages visited or forms filled out.
4. Social Media Engagement: Monitoring likes, comments, and messages on social platforms.

Why Interaction Tracking is Important?

It provides valuable insights into customer preferences, allows for more personalized follow-ups, and ensures no opportunities are missed in the sales process.

Available Interaction Tracking Tools:

1. HubSpot CRM: Tracks customer interactions across emails, calls, and social media.
2. Pipedrive: Provides easy-to-use interaction tracking for sales activities.
3. Zoho CRM: Tracks customer engagement and interactions across multiple channels.
4. Salesforce: Offers comprehensive interaction tracking through its CRM.