LEAD SCORING

What is Lead Scoring?

Lead Scoring is the process of assigning a numerical value to leads based on their behaviors, demographics, and engagement, indicating how likely they are to become paying customers.

Examples of Lead Scoring Criteria:

  1. Behavioral Scores: Actions like opening emails, visiting key pages, or downloading content.
  2. Demographic Scores: Age, job title, and industry alignment with your target audience.
  3. Engagement Scores: Frequency and quality of interactions with your brand.
  4. Conversion Triggers: Actions that indicate a readiness to buy, like requesting a demo.

Why Lead Scoring is Important?

It helps sales teams prioritize leads, focusing on those who are most likely to convert into customers.

Available Lead Scoring Tools:

  1. HubSpot: Offers lead scoring based on user behavior and demographics.
  2. Pardot: A marketing automation tool that includes robust lead scoring.
  3. ActiveCampaign: Allows businesses to assign scores to leads based on interactions.
  4. Marketo: Provides a customizable lead scoring system for B2B and B2C companies.

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