MOBILE COMMERCE (M-COMMERCE)
What is Mobile Commerce (M-Commerce)?
Mobile Commerce, or M-Commerce, refers to buying and selling goods and services through mobile devices, such as smartphones and tablets.
Examples of Mobile Commerce:
- Mobile Shopping Apps: Amazon, eBay, and Wish offering mobile apps for shopping.
- In-App Purchases: Buying digital goods or services within mobile apps.
- Mobile Payment Options: Using services like Apple Pay, Google Pay, or PayPal for purchases.
- Mobile-Optimized Websites: Websites designed for seamless shopping experiences on mobile devices.
Why Mobile Commerce is Important?
As more consumers shop on mobile devices, businesses must optimize their online stores for mobile to capture a larger market share and improve user experience.
Available Mobile Commerce Platforms:
- Shopify Mobile: Shopify offers mobile optimization and its mobile app for managing stores.
- BigCommerce Mobile: BigCommerce provides responsive design for mobile shoppers.
- Magento PWA Studio: Allows ecommerce stores to develop progressive web apps (PWAs) for mobile.
- Squareup: Offers mobile commerce options with a focus on payments and point-of-sale (POS).