RESELLERSHIP
What is Resellership?
Resellership refers to a business model where individuals or companies purchase products or services from manufacturers or wholesalers and then sell them to consumers, usually at a markup. Resellers do not produce goods but focus on sales and distribution.
Examples of Resellership Business Models:
- Web hosting resellers: Companies that purchase hosting services in bulk and resell them.
- IT product resellers: Businesses that buy software or hardware from vendors and resell it.
- Amazon resellers: Individuals who buy products in bulk and resell them on platforms like Amazon.
- White-label products: Resellers purchase unbranded products and sell them under their brand.
Why Resellership is Important?
It offers entrepreneurs an opportunity to start a business with minimal capital, leveraging existing products rather than creating their own. Resellers can focus on marketing, sales, and customer relationships while leaving production to manufacturers.
Available Tools for Resellership:
- Shopify: For setting up an online store for reselling products.
- BigCommerce: An eCommerce platform that supports resellership businesses.
- Oberlo: A dropshipping tool that connects resellers with suppliers.
- AliExpress: A popular platform for sourcing products to resell.