SALES FUNNEL

What is Sales Funnel?

A Sales Funnel is the process businesses use to guide potential customers through a series of steps, from learning about a product to making a purchase. It’s called a funnel because, just like a real funnel, it narrows down as customers move through each stage, with fewer people reaching the final purchase stage.

Stages of a Sales Funnel:

• Awareness: The customer first learns about the product or service through ads, social media, or word of mouth.
• Interest: They show interest by visiting the website, reading more about the product, or engaging with marketing content.
• Decision: The customer evaluates different options and considers buying, often looking at prices, reviews, and competitors.

• Action: The final step, where the customer makes a purchase or takes a desired action like signing up for a service.

Why It’s Important:

Understanding the Sales Funnel helps businesses effectively manage and optimize each stage, ensuring that more people move from just being aware of the product to actually buying it. By doing so, businesses can increase conversions and build stronger relationships with their customers.